We Put Six Affordable Purple Shampoos to the Test for the Blonde Babes

In my search for the perfect shade of blonde, I’ve been through a fair few toning shampoos.  Suffice to say, they are not created equally. Read on for a short’n’sharp review of the good, bad and the ugly.

Redken Color Extend Blondage, $35 each

My personal favourite, Redken’s Color Extend Blondage left my hair bouncy, shiny and silvery blonde. I find that with regular use, some colour depositing shampoos can dull and mattify the shine of my hair, so it was great to inject some vibrancy back into my tresses. This shampoo lathers well so it’s easy to distribute the product for an even result. The formula is enriched with a triple acid complex to strengthen and protect your hair as well as depositing colour.

Fudge Clean Blonde Damage Rewind, $29 each

Widely regarded as one of the most popular and strongest toning shampoos available. This cult favourite has recently been re-formulated with added ingredients to strengthen the internal structure of the hair. Sulphate-free and now with Guarana for added hydration. Use once a week to maintain the vibrancy of your colour.

I love the addition of the Tri-Blo spray which is a styling product and toner in one. Read the extended review of the full Clean Blonde Damage Rewind set here.

Toni and Guy Purple Shampoo, $18 each

Toni and Guy Purple Shampoo and Conditioner, $18 A cheaper alternative to salon professional products. The formula has a rich lather and overall is good quality for the price. It’s deeply pigmented and neutralises brassy tones in minutes. It’s a great option for babes on a budget, who are looking to stretch out their salon visit an extra week or two.

Wella Professional Invigo Blonde, $30.90 each

A cute addition to your #shelfie, this millennial pink set is available in both Warm Blonde and Cool Blonde. Wella INVIGO Shampoo and Conditioner performs well to neutralise unwanted brassiness, without overly drying out your hair. Available in salon only (not online), it’s a hard product to get hold of. Good luck trying to get your hands on it!

L’Oréal Professionel Serie Expert Silver Shampoo, $33

This deeply pigmented shampoo can be used by silver foxes, as well as platinum blonde babes. The formula contains anti-yellow agents to neutralise warmth on silver, white and light blonde hair. It would have been great to see a conditioner added to the range to replace the discontinued Shine Blonde set. A little birdy mentioned that Serie Expert Blondifier is soon to hit our shores though, which will feature a new colour depositing shampoo, conditioner and masque. Stay tuned!

Kerastasé Touche Chromatique – Cool Blonde, $35

For a quick toning fix, mix 10 pumps of this concentrated pigment into your Chromatique masque and massage into towel dried hair. Leave for five minutes and rinse well. The end result is a vibrant, refreshed blonde with added shine.

Read More: Lingerie de Peau Anti-Fatigue Effect Cushion Foundation SPF 25


Chasing perfection. Working to pay for my botox and support my beauty addiction.