I showered in the evening, and my colour didn't even budge. You could definitely use this on an ongoing basis, in lieu of your regular moisturiser to build up a natural looking tan without looking orange (unlike some cheaper gradual tans). It’s been a few days since that initial application and I haven’t needed to apply any moisturiser, my skin still feels so soft and nourished.

I know the hefty price of a $43 gradual tan lotion may be off-putting but in tanning, I believe you get what you pay for. I was a regular user of Bondi Sands, but have noticed a big difference in the hydration of my skin and overall condition after using St Tropez regularly. The final shades are more natural looking, and they hold their colour longer than other formulas. The fade is more even, and removal is a breeze with a simple exfoliation with a glove in the shower.

Would I recommend? You bet I do. This would be best suited to my fair-skinned gals looking for a bit of colour and you can build this up without fear of it looking unnatural. It would also be great for those new to the fake-tanning world, just be mindful of applying evenly and rubbing in well as it doesn’t have a guide colour so you will need to remember where you have applied! Medium toned skins will love the nourishing formula, and could be used in between regular darker tan applications to even out any discolouration.