L’Oréal Serie Expert Blondifier Range – A Winner

Since L’Oréal discontinued their well-liked Shine Blonde range about 18 months ago, I sought out comfort in other brands. Thankfully, my prayers have been answered with the release of the new L’Oréal Serie Expert Blondifier range.

Enriched with Açai Polyphenols to pack a punch of shine-enhancing antioxidants, this range is not only good for your hair, but smells delicious too! The antioxidants will help to repair UV damage and nourish hair strands to extend the life of your colour.

L’Oréal Professionnel Serie Expert Blondifier Cool Shampoo & Conditioner, NZD$33each; Masque $38.

From a toning perspective, the shampoo isn’t the most aggressive you’ll meet – it’s a soft highlight enhancer for a subtle neutralising effect. Resistant hair that needs a lot of toning could probably use this every second wash, while my fine-haired platinum friends could use once a week/fortnight depending on the degree of gold tones present.

The conditioner doesn’t have any toning properties, and neither does the masque. To me, this is a bit of a missed opportunity as I find toning shampoos generally dry my hair out and it’s always nice to get a toning effect with the gentleness of a masque.

The shampoo lathers well and spreads evenly across my scalp. I don’t get that nasty purple residue under my nails which is a bonus, and it was easy to rinse out too. The conditioner is thick and creamy and is the more delicious smelling of the pair (if you’re into that, which I totally am). After rinsing, my hair feels hydrated and softly cleansed – without feeling squeaky clean and stripped.

A few days later, I also tried the masque and this was such a nice way to end my stressful week. I applied the thick and luxurious crème to my towel-dried hair and let it absorb for a few minutes before rinsing out. I went to sleep letting my hair air dry, and my naturally curly hair felt nourished and oh-so-soft in the morning.

I liked that the care range softly enhanced the champagne tones in my hair, without completely mattifying it to a dulcet violet tone – which has certainly happened before with other brands. I did need to watch how long I left it in at the top of my head though, as I noticed more pigment grabbing in the strands that frame my face. I would suggest you initially apply to the ends of your hair and work through to the mid-lengths. Then, just before rinsing, massage through the top.

L’Oréal Professionnel Serie Expert Blondifier Blonde Bestie, NZD$33.

This care range also features a styling product for blondes that struggle to keep their hair looking healthy and shiny. I really enjoyed trying the spray, aptly called Blonde Bestie. It is a fine-misted aerosol that isn’t overly heavy or greasy, and provides a light wet-look shine as opposed to a shimmer/glitter finish. I didn’t notice any additional oil build-up in my hair after using it and it rinsed out without any trouble. I would apply this as my final step, as it has no hold so best to use after you have applied your hairspray or texturising creams.

So far, this is my favourite of all of the blonde care ranges. The result is soft, while the formula feels nourishing and smells delicious. The neutralisation effect lasts for about two weeks too, so you don’t need to use this over and over to keep your colour intact.

Read More: We Put Six Affordable Purple Shampoos to the Test for the Blonde Babes


Chasing perfection. Working to pay for my botox and support my beauty addiction.