15 JAN - 2025
Keeping you ahead of the beauty curve once again.
As we step into 2025, the beauty world is buzzing with trends that are equal parts innovative and nostalgic. From hair to makeup, it’s clear that this year is all about balance. Think bold statements along with nurturing self-care practices. Here’s what to expect in the year ahead.
The Bob is Back
Short haircuts are making a massive comeback, and the bob is leading the charge. Whether it’s a sleek chin-length cut, a French-girl-inspired textured bob, or even a daring buzz cut, short hair is the epitome of effortless chic in 2025. BRB making an appointment with my hairdresser.
Kendall Jenner’s recent transformation, chopping her hair into a sleek, polished bob, has further solidified this style as the haircut of the year. Expect to see a variety of lengths and textures with this style!
@kendalljenner
Hair Care Takes Center Stage
In 2025, hair care is the new skincare.
With an increased focus on scalp and hair health, people are investing in treatments, serums and routines that nurture their strands. Think scalp exfoliators, hair masks with prebiotic formulas and heat-protection sprays that double as styling products. Healthy hair isn’t just a trend; it’s becoming a non-negotiable part of beauty regimens.
@crownaffair
Super Nude Lips
90s Supermodel lips are making a comeback in the form of ultra-nude lips. Think concealer-like tone – chic, stylist and modern. Pair these hues with precise lip liners to define and enhance the natural lip shape. The trick lies in the finish: matte textures for a retro feel or high-gloss for a modern twist.
Concealer lips are back!
A Rise in Artist-Driven Beauty Brands
The era of celebrity beauty brands is waning, making room for makeup artists and hairstylists to shine. Consumers are placing trust in industry experts who’ve honed their craft behind the scenes. These artist-driven brands focus on delivering high-performance products with insider know-how, redefining authenticity and setting a new standard for quality.
@patricktabeauty
Beauty Maximalism
2025 is all about embracing playful, maximalist beauty. Although the 90s aesthetic is still here to stay, we’ll be seeing a lot more of the 80s enter the realm of beauty and fashion. Vivid hues, unconventional pairings, and daring textures are taking over. Margaret Qualley’s makeup looks in Substance set the tone: blue mascara that pops, shimmering gold eyeliner, and bold pink lips. Whether it’s clashing colors or metallic accents, this trend celebrates self-expression and unapologetic artistry.
One of our favourite rising makeup artist brands is from @taniellejamua who has been killing the game with her cream bronzers and soon-to-be-released lip pencils.
Margaret Qualley for 'The Substance.'
Metallic Lips
Lips get a futuristic makeover with metallic finishes this year. From molten bronze to icy silver and holographic rose gold, metallic lips are a surefire way to make a statement. This trend bridges the gap between elegance and edginess, offering a glamorous option for those who love to stand out. Glittery lip glosses, which dominated the previous seasons, served as the perfect stepping stone to this bold, solid metallic lipstick trend. The evolution from shine to shimmer is paving the way for ultra-dramatic, high-impact lips.
DIY Beauty: Mastering Brows, Lashes, and Nails at Home
The DIY beauty movement continues to grow, with more people learning how to perfect their brows, lashes, and nails from the comfort of home. Tutorials, kits, and accessible tools make it easier than ever to achieve salon-quality results. Expect innovations like press-on nails with custom designs, at-home brow laminating kits, and lash extensions you can apply yourself. It’s empowerment and education this year!
Lately we have been tinkering around with gel nail products from Gelous from our very own Aotearoa.
@gelous.co
Brown Tattoos: The Softer Side of Ink
Haven’t you heard? Brown in the new black.
This year, brown tattoos are making waves as a softer, more natural alternative to traditional black ink. From delicate floral designs to intricate line work, brown tattoos offer a subtle, understated aesthetic that blends seamlessly with the skin. They’re perfect for those looking to embrace body art without the harsh contrast of black ink. Whether it’s fine scripts or dainty geometric shapes, brown tattoos are redefining elegance in the tattoo world.
@oibonnie
Short Nails: Minimalism Meets Practicality
Short nails are having a major moment in 2025. Gone are the days of extra-long extensions dominating trends. Instead, neatly filed natural-length nails in versatile shapes like squoval and almond are taking over. However, this doesn’t mean nails have to be boring. This year, we’re going to see a lot of artistic, textured and colourful designs that make up for the loss of length.
@nuninail
2025’s beauty trends are an exciting mix of bold statements and thoughtful care, proving that beauty is as much about expression as it is about nurturing yourself. So whether you’re rocking a super nude lip or experimenting with metallics, this year is all about celebrating who you are, unapologetically.
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